clips and past work

Screen Shot 2013-01-24 at 1.33.47 AMTHOUGHT LEADERSHIP: INC.COM EDITORIAL

Ghostwriter for Inc. magazine column on behalf of Maura McCarthy, co-founder of eco prefab homebuilder Blu Homes, establishing her voice in the business world. See an example of one of my articles for the column here, and the entire column can be found here. (Reference from Ms. McCarthy available on request)

PRESS RELEASES AND CORPORATE DOCUMENTS: BLU HOMESScreen Shot 2013-01-24 at 1.39.03 AM

Crafted numerous attention-grabbing press releases, attracting major media attention from top news outlets nationwide. Developed key corporate messaging…from “About us” (About, Fact Sheet) to the company’s boilerplate, and beyond.

LIFESTYLE BLOGGING: HUFFINGTON POST/STYLELIST HOME

Screen Shot 2013-02-08 at 2.47.19 PM
Ghostwrote a column/blog for the Huffington Post’s “Home” section and “Stylelist” online, for a look into the green-minded world of an entrepreneur

B2B BLOGGING FOR TRIPADVISOR: THE VOICE OF A MAJOR BRAND

Screen Shot 2013-01-24 at 1.40.44 AMResearched, wrote, and produced initial content for TripAdvisor’s B2B branch, TripAdvisor for Business. Authored posts sharing company and industry news, survey results and analysis, and other creative content aimed at the tourism industry worldwide
Supervised the translation of this content into French, English, Spanish, and Italian for blogs in those markets

For more on what I’ve done, contact me: botti.alexandra@gmail.com